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About Baseus

Customer-oriented, Continuous Innovation

Insisting on Design Innovation

Our journey began in 2011

Founded by CU in 2011, Baseus is a consumer electronic brand under Shenzhen Times Innovation Technology Co. Ltd., which integrates research and development, design, production and sales. Baseus is simplified from the brand slogan “Base on user”, which represents that the brand insists on thinking from the perspective of users, and the products are designed with high aesthetic and practical value.

A perfect fit for your every day life

Technical and Quality Strength

In 2019, Baseus Laboratory was established with 35 professional quality engineers providing technical support. For each and every product of Baseus, it will go through the quality inspection of Baseus Laboratory before being delivered to the market, so as to ensure that the product can maintain excellent performance in various use environments.

Simplicity in design and form

Enrich People's Life with Consumer Electronics

At present, Baseus has established 11 complete product lines. With one Baseus as the center, it is also developing and producing multiple categories of products such as Baseus Gamo, Baseus Audio, Baseus Lighting, Baseus Automotive and Baseus Home Appliance so as to continuously meet customers’ demand for intelligent products.

Reaching out globally

Flagship Stores In The World

In November 2017, Baseus has covered more than 180 countries and regions around the world through 600 global physical stores, and the number of global flagship stores has reached more than 100 stores. In the future, the number will continue to expand, by 2019, it is expected to reach more than 400 stores.20

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Since 2011

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